Borderless Prepaid - Thomas Cook

Borderless Prepaid - Thomas Cook

When the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services, launched the first of its kind multi-currency card we made the experience as personalized as possible.



Event Type

PRODUCT LAUNCH

Cities

MUMBAI & DELHI

The card, well known as the 'Borderless Prepaid' Card lets executives purchase gifts etc. from 8 different countries (US, Canada, UK, Switzerland, EU, Singapore, Japan & Australia). The mnemonic of the same is a butterfly - focusing borderless.



With high profile guests in line to be a part of this 'A' list launch, each guest was mailed an exclusive animated mailer with the butterfly as the character.

Audience

Top 500 travel and tourism heads, banking sectors etc.

Experience

Multicultural Human Performance Launch via Mapping

Highlights

Contemporary Dance – Toby Dance Group Music Fusion – Niladri



Member of

Rated

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