Neko Soap & Sloan Balm Product Sampling

Neko Soap & Sloan Balm Product Sampling

Create brand awareness and ensure brand recall for Neko Soaps & Sloan Balm through engagement of interactive activities ensuring brand visibility while creating a buzz at the Kanwar Mela. Product sampling with  innovative stall design.



Event Type

Brand Activation

Cities

Kanwar Mela - Haridwar

Create a product sampling & branding strategy to reach out to tired pilgrims post their Kanwar Mela yatra. Combined with data collection.



A foot spa for tired pilgrims, a branded changing room for women, who are the core TG and decision maker. And product sampling on receiving a missed call from customer.

AUDIENCE

Over 50,000+ Yatris at the Kanwar Mela - Haridwar

EXPERIENCE

Missed Call driven Product sampling. Foot Spa, Branded changing room.

HIGHLIGHTS

10 days | Over 40,000 consumers touched | 28,000+ data collected, 25,000+ free samples given.



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