Over 1400 sales drivers from ICICI Prudential
ICICI Prudential Banassurance Olympics, was a sales campaigns for the 2nd quarter of 2016. An incentive program that promised a real life Olympics experience, including sports competitions, marathons, medals, & a chance to meet and interact with iconic sports star and Olympic winners.
BOI indulged in guerilla marketing; from interaction to co-participation with sports icons, the motto of winning Higher, Faster & Stronger was imbibed seamlessly. Engaging icons like Deepa Malik, Milind Soman, P.Gopichand, P.V Singhu, Farhan Akhtar, Orissa Kelley & 40 other artists, speaking the language of winning, gave the event a high motivational quotient that spread over next quarter results too.