Abbott Lakshya

Abbott Lakshya

Abbott Nutrition India’s national goal alignment conference – Lakshya 2017 was hosted in Mumbai to kick start the year on a high note. The goal alignment conference bringing together Senior Leadership Teams from across India and other Asia Pacific locations onto one platform for collaboratively setting targets for the year.



Event Type

Conference

Cities

Mumbai

Apart from organizing 50 parallel training & breakaway sessions across 3 days, an important part of the brief was to showcase the nutrition products in very innovative ways, helping gain first hand feedback from across all stake holders from different verticals.



Experiential & Innovative use of technology through augmented reality, 3D video mapping & the Paani Projection at the venue helped the management share the company’s vision in highly impactful ways, driving home the Be Unstoppable message relentlessly.

Audience

Over 1000 Senior Leadership Teams from across India, Nepal, South East Asia, Middle East, Egypt & other Asia Pacific locations.

Experience

From 3D video mapping, to Augmented Reality and a specialized Paani Projection instillation done across the venue, mapping new content daily.

Highlight

To showcase the plethora of products from Abbott Nutrition, an innovative modern day retail setup was executed, giving a firsthand walkthrough to all stakeholders.



Member of

Rated

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