CAT Collection Launch

A collection launch for the outdoor apparel brand CAT. An international brand that delves into apparel for the outdoor, styled for hard terrain and industrial look.

Event Type

Product Launch

Cities

Mumbai

A complete branded setup for the new collection launch, the theme revolved around - Breaking New Grounds. The outdoor arena at CAT's Headquarters in Mumbai was branded with cutting edge technology, keeping the outdoor mood and theme in place.

LED screens with intelligent content, industrial props and woodwork sets for the rugged feel, brought alive the essence of CAT.

Audience

Corporate team of CAT

Experience

A fashion show to launch the collection, amidst LED screens with intelligent content, industrial props and woodwork sets for the rugged feel, brought alive the essence of CAT.

Highlights

A highly curated Dealer Meet,combined with an activation in way of a fashion show and a collection launch.

Member of

Rated

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