Merck Purple Bazaar

Merck Purple Bazaar

Merck wanted to showcase their latest developments across different divisions, on one platform, for it’s Asia Pacific annual meet. The high stake engagement needed to be ahead of the company’s global standards.



Event Type

Brand Activation

Cities

New Delhi

BOI designed a multi disciplinary exhibit called the Purple Bazaar. 11 specialty kiosks were designed, one representing each of the departments on showcase., including Lab Sciences, HR, Technology, Finance, Product Development & more.



High use of technology, touch screens, push sensors and experiential zones that included lab technicians, scientists, and other specialties manning & managing the kiosks. Tailor made post thorough research, and indepth understanding of the company’s multiple departments.

AUDIENCE

Over 350+ Senior Leadership team members from global office.

EXPERIENCE

11 Multi Speciality kiosks designed experientially.

HIGHLIGHTS

High use of technology and human intervention to create a thorough experience at the zones.



Member of

Rated

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